书目详细信息
： Fasten your seatbelt
书目信息 机读格式(MARC)
| ISBN： | 9781138383685 |
|---|---|
| 编目源： | DLC |
| 语种代码： | eng |
| 个人名称： | Taneja, Nawal K., |
| 翻译题名： | 系好安全带：乘客正在乘飞机 |
| 题名： | Fasten your seatbelt the passenger is flying the plane Nawal K. Taneja. |
| 出版发行项： | Aldershot, Hant, England ; Burlington, VT, USA : Ashgate Pub., 2005. |
| 载体形态： | 1 volume ; 24 cm |
| 一般附注： | Includes index. |
| 格式化内容附注： | Foreword /Bill Brunger -- Foreword /John Elkins -- Foreword /Samuel L. Katz -- Foreword /Stefan H. Lauer -- Foreword /Andrew Lobbenberg -- Foreword /Kyung Ha Ma -- Foreword /Edward Nicol -- Foreword /Nicole W. Piasecki -- 1. Introducing the new pilots -- 2. Taking a bird's eye view of the landscape -- 3. Designing viable business models -- 4. Renovating and innovating products -- 5. Pricing for mutual benefit -- 6. Exploiting distribution diversity -- 7. Developing truly integrated alliances -- 8. Managing the new pilots. |